It's more about the maker than the type of chocolate. For years, I didn't like dark chocolate as I felt it was more bitter, rather than the dreamy melt in your mouth feeling you get with milk or white chocolate. But then, something happened to change that. I tasted dark chocolate from a real chocolatier. Not from a store that buys blocks of chocolate and melts it down to put in molds of bears, hearts and whatever the holiday dictates, but from someone who grinds the cacao beans and plays with the formula to delight your senses...a true artisan. Wow.